Модата на Бел епок между изкуството и комерсиалното
Belle Epoque fashion between art and commercial Dr. Vasilena Gabrovska The article covers a key period in modern fashion history that reflects extremely important social, economic, and cultural changes. It aimsto examine fashion in the late 19th and early 20th centuries, through the prism of two lines that are forming, and which are symptomatic of […]
Политеймънт: постмодерен феномен в политическата комуникация
Politainment: a postmodern phenomenon in political communication Prof. D.Sc. Lubomir Stoykov The aim of this study is to analyze and define the so-called "politainment" as a postmodern and metamodern phenomenon in political communication. The main focuses are the nature of politainment and its relation to popular culture; political lifestyle; political humor; food in […]
Гласът в организацията – комуникационен проблем в множествена перспектива
Voice in Organization – A Communication Problem in Multiple Perspective Prof. Daniela Sotirova, PhD This paper aims to offer an analysis of phenomenon of voice in multiple perspective. Philosophical, ethical, and socio-psychological standpoints are discussed in order to clarify communicational and managerial effects of the voice. Voice and subjectivity, voice and exit, voice […]
Роботизация и нови технологии в общественото здравеопазване
Robotics And New Technologies in Public Healthcare Dr. Roksandra Pamukoff-Michelson, DM The questions about the future of public healthcare become relevant for health managers, who often have to work with inadequate financial resources in an environment of increasing expectations from society. The Covid-19 pandemic contributed todeepening the healthcare, economic and social crises. […]
Концентрацията и неясната собственост на медиите – рискови фактори за развитието на българския медиен пазар
Concentration and Unclear Ownership of Media – Risk Factors for the Development of Bulgarian Media Market Assoc. Prof. Dr. Svetla Tsankova The concentration and the unclear ownership of media in Bulgaria present serious risks for the development of media market and have a direct impact on the freedom and quality of media and […]
Позициониране на модна марка в социалните мрежи
Fashion brand positioning in social networks Teodora Spassova In 21st century, Internet occupies a huge part of the social life of the modern man. This information field in the World Wide Web is immeasurable and is growing every second. In direct proportion to it, the audience of users who monitor, consume and follow channels similar […]
Папските визити в България: послания, комуникационни стратегии и медиен отзвук
Увод Визитите на двамата Римски епископи в България са широко медийно отразени и са разглеждани от поредица изследователи в контекста на църковната дипломация и етикет, дипломатическия протокол и държавния церемониал, международните отношения. Настоящото изследване предлага сравнителен преглед на публичните изказвания на папа Йоан Павел II и папа Франциск по време на посещенията им в България, за да […]
Рефлексия на западната мода в България 1878 – 1945
Reflection of Western Fashion in Bulgaria between 1878–1945 Dr. Vasilena Gabrovska This brief overview of fashion in Bulgaria from the end of the 19th century until the end of the Second World War aims to mark the presence of major Western fashion trends and their adaptation in the modern way of dressing of […]
IN MEMORIAM: Марин Бодаков – искреност и творчество
Внезапно ни напусна Марин Бодаков (1971 – 2021 г.) – поет, литературен критик, журналист, преподавател във Факултета по журналистика и масова комуникация на Софийския университет „Св. Климент Охридски”. И прозряхме, че за своите 50 години той е успял да се превърне в една от тези личности, които оставят светла и неповторима диря във […]
Постмодернистични влияния върху езиковата мода в рекламата
Postmodern Influences on Fashion Language in Advertising Iva Ivanova, PhD The postmodernist paradigm has been modern in all fields of art, philosophy, science and even politics since the 1970s. It has left its mark on the linguistic fashion in advertising. The text outlines the boundaries of the concept of language fashion as a […]