Комуникационните професии: точки на пресичане
Communication Professions: Crossing Points Assoc. Prof. Stella Angova, Ph.D. Ch. Assist. Prof. Maria Nikolova, Ph.D., Ch. Assist. Prof. Ivan Valchanov, Ph.D. In this text we identify the contemporary professional profile of those employed in the communication field – journalists, PR experts, advertisers. The main thesis is that the emergence of technology leads […]
Онлайн пазаруване: тенденции и предизвикателства пред B2B платформи за електронна търговия
Online shopping: trends and challenges in establishing B2B eCommerce platforms Manuela Toteva Summary: The adoption of electronic trading platforms by organizations in developed countries has progressed significantly inthe second decadeof XXI century. Today, as a digitalized industry model, e-commerce has become one of the main forms in the recent corporate environment and occupies an […]
Деконструкция на супергеройския филм
Deconstruction of the Superhero Film Dr. Krasimir Kastelov This article analyzes the obsession with superhero cinema that makes today`s Hollywood movies – with few exceptions – so monotonously awful. Against this background, the principled position of figures of the rank of Scorsese and Spielberg is very important because it can contribute to the sobering […]
Нормативни ограничения на контент-анализа в наблюденията на СЕМ
Legal constraints on content analysis in the monitoring of the Council for Electronic Media Aneta Milkova At a session on December 11, 2019 the Council for Electronic Media (CEM) adopted and sent to the National Assembly a „Мonitoring report on the observance of pluralism in the information policy of Bulgarian National Radio`s program „Horizont“, […]
Домашна грамотност за антиманипулативно четене при пандемия
Family literacy for antimanipulative reading in a pandemic Valentina Stoeva COVID-19 pandemic put families in uncontrolled conditions of coercive distortion of the Reading Algorithm through increased usage of antisocial networks and media. Thisarticle emphasizes the need for rethinking the enlightening mutually support method to enhance the development of high quality antimanipulative filter through reading in […]
Бизнес комуникация в пандемия: предимства и недостатъци на хоум офиса
Business communication in a pandemic: advantages and disadvantages of the home office Prof. D.Sc. Lubomir Stoykov The purpose of this article is to analyze and structure the nature and features of business communication in the pandemic conditions of COVID-19. The main emphases that the author focuses on are the workplace as a factor […]
Творчеството на мадам Гре в структурата на висшата мода
Madame Grey’s Work in the Structure of Haute Couture Assoc. Prof. PhD Yana Kostadinova The purpose of this article is to analyze and highlight important aspects of the life and work of Madame Gray – one of the brightest figures in haute couture. The story of the famous designer is paradoxically shadowed, much of the life […]
Образованието и бизнесът – заедно за развитието на област Силистра 2018-2028
Building flexible models for interaction between business and education, tailor-made to the needs of the regional and local economy, as well as forecasting by regions and municipalities should be a priority. In the context of these data, one of the main recommendations in the EP resolution – New Skills Agenda for Europe on which I […]
Литературнокритическият разказ като особен вид структуриране на реалността
"Добрата рецензия на една научна книга се състои в това да разреши поставения в нея проблем по-добре от автора ѝ; същото се отнася и до критиката на едно произведение на изкуството (…) Всяка добра критика означава да направиш нещата по-добре; затова неотменното условие за един критик е да може да направи нещата по-добре." […]
Управление на онлайн общности в кризисните комуникации
Online community management in crisis communication Chief assist. prof. Mariya Nikolova, PhD This article highlights the importance and the strategic role of online communitiesin the process of communication management during a crisis. It has been made a brief overview of different definitions for “brand community” and “online community”, including in the crisis context. […]