Реторически и PR аспекти в преноса на популярност между двама президенти на Бразилия, или Лула и Дилма – ореол назаем
The article presents some results from the analysis of the media behaviour and the rhetorical strategies of two Brazilian presidents since the beginning of the 21st century – Luiz Inacio Lula da Silva and Dilma Rousseff. They are among the most important figures in modern world history with similar patterns of public behavior. The analysis […]
Управлението на проблеми и проблемното управление
The topic of discussion is the combination of inability and unwillingness of the current problematic Bulgarian government to manage problems and messes effectively. We are trying to answer the questions: Why thе problematic government in Bulgaria is totally incapable of managing the problems in the state? Why those in charge refuse to resign in spite […]
PR стратегиите – мултипарадигматична теоретична критика на една практическа проблематика
The creation and implementation of PR strategies is a vital part of the day-to-day work of every PR practitioner. The whole process of creating strategies is based on a well defined algorithm. Our contemporary social environment is getting more and more complex and for that reason the old algorithmic rules need a revision. The time […]
Добродетелите на българина: парадигматични трансформации
The Virtues of Bulgarians: paradigmatic transformations Assoc.Prof Ivaylo Hristov – University of National and World Economy The text follows the transformations in the values scale in the Bulgarian character from the beginning of ХХI century. It is determined by the disintegration of the two basic models in the development of the Bulgarian characterology. […]
Регионален имидж на Балканите в сферата на културата
Balkan’s Regional Image in Culture Sphere The publication is considered in the term "regional image," whose main components and characteristics are formulated on the basis of already known distinctive features of the national, corporate and personal image. The establishment of Balkan’s regional image in culture sphere is concentrated in this field, because she can be […]
Трудностите в диалога между културите
The Difficulties in Intercultural Dialog Svetlozar Kirilov The paper discusses three cases of intercultural dialog: a) female circumcision, b) monogamy vs. polygamy, and c) forced marriages. The key idea is that it is not just prejudices and competition for resources that produce conflicts between different ethnic, racial, and religious groups but also fundamental differences […]
Скука и скука на работа: културологични и мениджърски аспекти
Boredom and boreout: cultural and managerial aspects This paper aims to investigate boredom and boredom at work (boreout) from culturological and managerial perspective. These two phenomenons are insufficiently analyzed despite the interest to the experience of boredom from psychology and sociology. Both notions are considered within the framework of cultural history of emotions.Classical (and […]
Телевизионните лайфстайл предавания
Лайфстайл журналистиката е посветена на стила на живеене, на различните модели на развлечение както в сферата на публичното, така и в сферата на частното пространство. Нейното съдържание е пълноценно, когато включва цялото богатство и разнообразие на всекидневната човешка култура. Едни от приоритетните теми на този тип медии и журналистическо творчество са […]
Постмодернистични филмови прочити на комунистическото минало
This article analyses some of the most significant postmodernist film interpretations of the communist past in the Bulgarian and in the Eastern European cinema. Its realization is associated with clarifying the reasons for their appearance as well as with revealing the specifics of the postmodern approaches in film art. It represents an attempt to prove […]
Постжурналистика: новые реалии ХХI века
Мы сетуем на журналистику, не понимая, что она давно другая. Наша идеалистическая модель уже не соответствует реальности. Уже давно действуют другие факторы. Более того если сравнить их вес, то финансовые или политические факторы окажутся важнее, чем факторы чисто информационные. Следовательно, именно они формируют информационную повестку дня. Пример последнего скандала вокруг канала ТВИ демонстрирует именно это. […]