Новите медии и „петото съсловие“
New Media and the ‘Fifth Estate’ Martin Ossikovski The paper argues that the growth potential of new, radical bottom-up political movements conceived in sterile internet environment is overestimated. Current political practice shows little presence and low electoral support of such antisystemic projects, which fall well behind traditional participants in today’s political contests. Keywords: antisystemic […]
Специфика на литературните блогове на български автори
The specifics of Bulgarian literature blogs are not enough studied by the nowadays media knowledge. In the Bulgarian internet we can see that blogs related to literature are three types. Blogs led by reader, blogs written by professional writers and blogs created by publishing houses. In this article we will see the elements of blogs […]
Старите институции и новите медии
Old Institutions and New Media Martin Ossikovski The paper outlines and examines some key aspects of change related to the introduction of new ICTs into the field of traditional politics. Keywords: e-government, e-politics, e-voting, distance voting, Estonia Увод Според едно наблюдение на проф. Хенри Дженкинс, развитието на интернет като дом […]
Как да се подобри финансирането на науката и висшето образование?
България е световен шампион по брой научни институти на глава от населението. В същото време учените в страната намаляват, а средствата за изследвания се разпиляват. За това се налага свиване на броя на университетите от над 50 до десетина, като два от тях са създадени с участието на Българската академия на науките и […]
Творчески продукти на съвременната телевизионна индустрия
Creative products of the contemporary television industry This article describes the nature and characteristics of the television product. The television program, the television show and the television series are presented as creative products that result from the activity of the contemporary television industry. The types of television production and the individual stages of its […]
Европейската аудио-визуална индустрия и единния цифров пазар: ползи и дисонанси
The European audiovisual industry and the digital single market: benefits and dissonances At the end of the Gutenberg era, the ways of education and entertainment are changing drastically. Visual content, media communication and network access form new business models in the audiovisual sector and a radically different type of user. One of the ways to […]
Измерване и оценяване на връзките с обществеността – възможности и перспективи
Public relations measurement and evaluation – possibilities and perspectives The article focuses on the role of public relations measurement and evaluation. The text also analyzes traditional and novel approaches to the field. Short-term and long-term indicators in the global information and media landscape are considered. A taxonomy is made of the most important challenges to […]
Полови стереотипи спрямо участието на жени в политиката в България
25% от българите са на мнение, че политиката е мъжка професия, а 1% – женска професия. 58% от българите обаче смятат, че е добре в политиката да има повече жени. 31% от българите предпочитат важните държавни решения да се вземат от мъже, но за повече от половината българи полът няма значение. За 7% от българите няма […]
Връзки с инвеститорите и съвременни комуникационни дейности за постигане на прозрачност
The article is focused on the contemporary development of the investor relations activities in companies. A position is given, that the main strategic development is achieving of transparency – even beyond the regulatory requirements. In this context the most appropriate communication tactics are systematized and presented. Keywords: investor relations, transparency, PR Investor relations and […]
Потреблението, маркетинговите комуникации и цивилизационното развитие: една гледна точка
Consumption, marketing communications and civilizational development: a point of view In this article a position is presented, that the consumption of goods and services and the development of marketing communications (mainly PR and advertising) have clearly distinctive function for the development of the society and contribute to the incorporation of people to the values of […]